We noticed that Wendy’s the #3 fast food brand kept getting trolled by rival fans and competitors on Twitter. Despite winning the Twitter beef, our fans wanted more. Wendy’s and VML partnered with Six Course Inc. to create “We Beefin?” a diss-tape aimed at their competitors. @Wendys became the first Twitter account to become a recording artist.
Cannes Lions 2018 - Gold Lion - Entertainment Lions - Audio Content
Cannes Lions 2018 - Campaign Gold Lion - Radio & Audio - Retail - (Winning 3 Gold In The Category)
Cannes Lions 2018 - Campaign Bronze Lion - Radio & Audio - Use Of Music - (Winning 3 Bronze In The Category)
Cannes Lions 2018 - Silver Lion - Entertainment Lions for Music- Brand Or Product Integration Into Music Content
Cannes Lions 2018 - Bronze Lion - Entertainment Lions for Music - Use Of Original Composition for Music
Cannes Lions 2018 Shortlist - Social & Influencer Lions - Innovative Use Of Community
Cannes Lions 2018 Shortlist- Social & Influencer Lions Content Marketing Reach & Impact